Raptor PR, the virtual-first digital PR agency for mobile games, media, and tech brands, today emerged from soft launch into full communications agency mode, having secured three retained accounts since January 2021. The trio includes Admix, the $12M funded in-game advertising platform that is leading the ‘In-Play’ movement, Gamestream, the leading B2B white-labeled cloud gaming solution, and GameBake, the pioneering video games distribution solution.
Raptor PR offers a laser-focused set of services designed to help the mobile gaming industry, media, and tech companies cut through the noise. Coinciding with the launch, its new website and gamified branding go live today. Today Raptor PR is also proud to announce it is now a member of UKIE, the trade association for the UK’s games and interactive entertainment industry. Raptor PR has also partnered with Mobidictum, as its strategic communications partner for Turkey.
For its new clients, Raptor PR will be developing its entire global communications architecture, designed to scale up its reach to meet new, untapped audiences. This includes global corporate messaging, earned and paid media strategy, social media strategy and community management, audio and podcasting, analyst and influencer relations, data analytics, market research, events, branding, web build, content marketing, and advanced copywriting services, powered by a team of veteran freelance journalists and communications professionals.
Sam Huber, CEO and Co-Founder of Admix, says of Raptor PR:
“As a company with large ambition in the gaming space, it was very important for us to find a PR partner who understands our mission, and is equally as passionate about our industry. Rana and his team have a combination of experience and out-of-the-box thinking necessary to break through the noise and deliver real results.”
Mike Hudson, CEO & Co-Founder of GameBake, added:
“Gaming is the passion that drives GameBake, and finding a PR partner that has that same passion and drive to not just understand our mission, but to become a true part of the team has really helped unlock the creativity of the whole team to drive our PR machine.”
Rana Rahman, Founder and CEO of Raptor PR, commented:
“With COVID-19 bringing my long freelance consulting career to a halt last year, I had the opportunity to develop a virtual-first model for Raptor PR. There’s a new breed of a tech entrepreneur who desires a hyper-agile agency model to mold around their evolving business needs. One which can truly adapt to suit an ever-changing environment. Our virtual model enables us to deliver best-in-class local services with global reach, unshackled by location, time zone, and resource. The goal for Raptor PR is to perfect a diverse, data-driven, virtual agency model that’s capable of adapting to rapidly changing client needs and variable economic conditions”.
The core team is led by Founder and CEO Rana Rahman, and PR Account Director and audio specialist Rosie Lumley. Content is driven by Simon Judges and Thomas Huxter, AR by Angela May, HR by Utterclub founder Lorraine Barker. Industry partners include Mobidictum, the leading mobile gaming news platform in Turkey, broadcast PR specialist Hound Global, and US-based Briz Media Group. Over the past two decades, Rana has consulted for an eclectic mix of award-winning global PR agencies like JIN (the UK, FR, and DE), WITH PR, April Six, Borkowski.DO, Bubble Agency, Shine Communications, MSL UK, H+K, 3 Monkeys, Braben, Propeller Group PR. Rana’s previous brand experience includes the likes of PlayStation, Rovio, Philips, Microsoft, IONITY, SafeToNet, Fujifilm, AppLovin, Tappx, EMAP, Buena Vista International, MediaCom.