App management firm Airnow has acquired the mobile growth platform Lab Cave for an undisclosed sum.
Airnow firm was providing various consultancy and growth services in mobile applications. With the new acquisition, the company is also expanding its work on mobile games. Madrid-based Lab Cave is a company that provides tools for portfolio management, game launches, and app store optimization.
Lab Cave currently has nearly 30 employees. The headquarters and CEO of the company, which will provide various services for larger-scale mobile games, will not change. Lab Cave CEO Luis Bertó will continue to lead the company and work with the Airnow board of directors.
CEO Luis Bertó said after the acquisition:
“The Lab Cave team is extremely excited about this new chapter. Airnow wants to invest and grow alongside us while allowing Lab Cave the space to use our knowledge to drive the business forward to achieve our shared goals. This will allow our publishing division to focus on external titles, get more games into the mobile market with proper support, and help the hundreds of talented studios who are so close to having a hit but just need some assistance. Ultimately, we want to become the key hub for worldwide developers, and with Airnow by our side, we know we can achieve this goal.”
Airnow Co-Founder and COO James Eggleston added:
“We’re delighted to welcome Luis and the Lab Cave team to the Airnow family. Lab Cave has used the Airnow Data tool for several years now, and this is the next natural step between two businesses that are passionate about the incredibly creative and rapidly growing mobile app industry.
Lab Cave is a leading light in the mobile gaming market and is set to bring fresh content into Airnow’s rapidly expanding ecosystem, which exists to enable global publishers to understand their competition, acquire users, increase revenue and maximize security in a single place. In turn, Lab Cave will make full use of Airnow’s extensive technology, data, stronger toolsets, funding, and structure to strengthen its own capabilities.”
Although there is an acquisition, the two companies in question refer to this transaction as an equal partnership. Lab Cave will continue to work on its own, while also serving Airnow’s goals. It is possible to predict that Airnow’s scale will expand after the acquisition.