Amaon announces continued investments in the gaming industry

by Berçem Sultan Kaya
Andy Jassy

Andy Jassy, Amazon’s new CEO, announced that they will continue to invest in the gaming industry. According to Jassy, although Amazon hasn’t achieved the desired success in video games so far, there is still hope for the company.

Andy Jassy, “Though we haven’t consistently succeeded yet, I believe we will if we hang in there.”

Jeff Bezos, the founder of global e-commerce giant Amazon, announced that he will hand over his CEO chair to another important name, Andy Jassy. Jassy, who has a very important place in Amazon’s success, stated that he still does not give up hope from Amazon game studios.

In fact, the company has been trying to enter the gaming industry for a long time. Although Amazon launched its game development studio in 2012, decided to disband the studio last year because of the poor feedback of major game Crucible.  Despite the huge budget they had, the company could not achieve the expected success. Now, it continues to strengthen its place in the industry with investments and the game called The New World.

Crucible

Crucible developed by Amazon

Apart from that, Amazon announced its cloud game service named Luna in September 2020. The service, which will require a monthly subscription fee of $5.99, will be accessible via Xbox, PS4 or PC or a $50 controller.

Andy Jassy stated that investments in the game industry will continue and he believes that they will achieve success over time.

“Some businesses take off in the first year, and others take many years. Though we haven’t consistently succeeded yet in AGS, I believe we will if we hang in there. Being successful right away is obviously less stressful, but when it takes longer, it’s often sweeter,”

The name that affects the future of the company

Andy Jassy, started working at Amazon in 1997 as soon as he finished his MBA at Harvard Business School. The time when Jassy joined the company was a time of big change for Amazon. While the number of daily visitors of the website increased from around 2,000 to 80,000, the company decided to go public.

Andy Jassy

Andy Jassy is one of the important names that strenghen Amazon.

Saying that he did not even know what to do on Amazon at the time, Jassy founded AWS in 2003 with a team of 57 people. Although AWS has had giant competitors such as Oracle and Microsoft since its establishment, today it holds 30% of the market share in the cloud computing industry.

This significant growth of AWS over the years has been one of the biggest factors in Amazon’s position today. So, it was not surprising that Andy Jassy, was appointed as the new CEO. Indeed, Jeff Bezos stated that they have been working with Andy for years and said, “Andy is well known inside the company and has been at Amazon almost as long as I have. He will be an outstanding leader and he has my full confidence.”

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