In-game advertising firm Anzu has announced that it has formed an exclusive partnership with game marketing firm Livewire to help Asia-Pacific (APAC) advertisers reach players on Roblox.
The partnership will allow advertisers located in the APAC region to place in-game ad placements within Roblox. According to Statista, daily active Roblox users in the APAC region reached 9.4 million in Q3 2021, a 30 percent increase from the previous quarter.
Anzu has partnered with many Roblox creators, including All Star Tower Defense, Speed Run 4, Wacky Wizards, and Weight Lifting Simulator. According to Anzu, these productions have garnered more than 4.8 billion visits worldwide to date, demonstrating enormous potential reach for advertisers.
Anzu’s Co-Founder and CEO, Itamar Benedy, made the following comments about the partnership;
“Some of the world’s biggest brands are using Roblox’s popularity and global reach to access previously hard-to-reach audiences, who are increasingly spending more time on the platform. Thanks to our exclusive partnership with Livewire, advertisers in APAC can now reach an engaged and diverse audience through our non-disruptive in-game ads that add to the gameplay, making experiences more realistic.”
Livewire Co-Founders Indy Khabra and Brad Manuel added;
“We’re thrilled to partner with Anzu and extremely excited to bring the Roblox platform exclusively to marketers and agencies in APAC. Livewire’s vision to be the leading gaming marketing and gametech company takes another leap forward with the immersive virtual world, Roblox.”