Global tech platform AppLovin has announced the acquisition of Adjust, a Berlin-based startup. According to information shared by a person familiar with the matter, who asked not to be identified, the value of the deal is expected to be up to $1 billion. However, no information regarding the financial details of the acquisition was shared in the statement released by AppLovin on Wednesday.
AppLovin, the game publisher and a marketplace for other mobile apps, had acquired six more companies since 2014. According to current figures, the company reaches more than 1.5 billion devices every month on its website and has 420 million daily active users.
Another news that was shared besides the purchase value was AppLovin’s plans to go public. AppLovin, which was last valued at $2 billion in 2018, has filed confidentially to go public this year. In the statement made, the company did not mention the value of public offering and purchasing, and only expressed their excitement.
“We have worked closely with the Adjust team for years and we’re thrilled to have the opportunity to team up with them,” said Adam Foroughi, AppLovin Co-Founder and CEO. “Adjust’s product-first approach to the attribution and analytics space is comparable to how we built AppLovin, and exceptional combinations are born from similar objectives and culture. Together, we believe we will propel marketing tools innovation forward for mobile app developers globally.”
“Our focus has always been to help our customers succeed by offering the best solutions in the market. The traction we are seeing around the world is a testament to our team and our technology,” said Christian Henschel, Adjust Co-Founder and CEO. “Joining forces with AppLovin will further power our clients’ growth and shape the future of the app economy.”