Azerion, the fast-growing digital gaming and monetization platform, has announced the acquisition of the French digital advertising company Sublime. Sublime delivers creative and effective tailor-made programmatic advertising solutions to premium brands and publishers worldwide. As part of the Azerion ecosystem, this acquisition will bolster the company’s programmatic and monetization offering across Europe.
Sebastiaan Moesman, Chief Revenue Officer of Azerion commented:
“With the acquisition of Sublime, we further strengthen our digital advertising platform. Since their launch in 2012, their impactful, user-friendly and scalable formats have changed the digital advertising industry. Sublime’s DNA aligns perfectly with Azerion’s multicultural values and European approach. Therefore, we expect Sublime to add immediate value to our platform and help execute premium creative content on behalf of the brands we work with across Europe.”
Sublime’s proprietary ad technology helps advertisers respond to the pressing issue of viewability, engagement, and performance by delivering premium, user-friendly digital ad formats to highly targeted audiences. Its creative solutions help advertisers and top tier brands generate high-impact ad campaigns whilst protecting the user experience.
Andrew Buckman, CEO at Sublime, adds:
“After nine years growing into a reputable European player with a global ad network of 4,000 leading publishers and more than 2,000 premium partner brands, we are really excited to be growing the company further by joining one of the world’s leading platforms. Azerion’s dynamic environment will give us the opportunity to scale up our operations and continue to develop our top-notch adtech technology whilst accessing a wider network of brands and publishers.”