In-game ads company Bidstack materialized a partnership with media solutions firm Xaxis, a subsidiary of GroupM.
From now on, Xaxis can access Bidstack’s in-game ad formats through the partnership, including in-game banner ads and brand-special experiences.
Also, Bidstack will be providing Xaxis access to Bidstack’s global supply, consisting of over 70 games across mobile, cloud, PC, and VR gaming.
About the partnership, Bidstack SVP programmatic Lewis Sherlock said the following:
“The partnership is great news for Bidstack and is the culmination of around two years of groundwork from myself and the team. We are looking forward to scaling brand investment into a number of markets in the next few years and to work alongside Xaxis to deliver immersive branded experiences in-game for their clients.”
Xaxis senior global solutions and innovation manager Julia Rast added:
“Developing a programmatic in-game product has been an exciting journey. Understanding the uniqueness and novelties of this type of media while answering the needs of our agencies and clients has been both challenging and rewarding.”