Corona crisis has affected all of us, it made a lot of people search for indoor entertainment options. That’s why we saw a rise in digital video games sales. According to recent research by Kryptoszene.de, 53 percent of regular gamers are spending more time in front of the screen since the beginning of the corona crisis. Also, 36 percent of the total population have been gaming more since the beginning of the pandemic.
During corona crisis, gaming stocks are profiting
Based on a survey conducted by Havasmedia, the longer the quarantines are in place, the higher the gaming consumption. Between the 24th of March and 26th, 38 percent of 14-29-year-olds spent more time playing computer games, compared to 48 percent the week after. When it comes to adults (between 30-49), there was an increase from 22 percent to 33 percent. Furthermore, Activision Blizzard’s CEO, Kotick, said that Activision Blizzard could have a billion customers in 5 years.
Gaming stocks are also increasing rapidly based on data from Google’s search engine. Other industry’s stocks are decreasing while gaming companies like Activision Blizzard, Electronic Arts, Ubisoft, TakeTwo Interactive, and Nintendo continue to rise. Nintendo’s shares saw the highest growth where it reached 22 percent.
World Health Organization recommends gaming during the lockdown
The World Health Organization (WHO) advises gaming in times of the corona crisis. The games industry came together and launched a campaign called #PlayApartTogether. It aimed to encourage players to stay home and follow WHO’s health guidelines. Also, Leading mobile game publishers and developers such as Miniclip, Kwalee, MAG Interactive, Popcore, and more donated a portion of their advertising inventory to charities. Recently, the UK’s leading games industry companies are teaming up with the Department for Digital, Culture, Media, and Sport against COVID-19. This collaboration is to support the government’s clear ‘Stay At Home, Save Lives’ instruction in the most popular games. It aims to slow down the spread of coronavirus in the country.