Electronic Arts is getting ready to acquire Playdemic, the developer of the popular title Golf Clash, for $1.4 billion dollars. This acquisition will be Electronic Arts’ fourth major acquisition.
Electronic Arts, which has made a name for itself in the game industry with the sports games it has developed, has now started to invest in the mobile platform. Considering the growing popularity of mobile games, the company’s latest investment in this area was the acquisition of Playdemic, the developer of the Golf Clash game, which has a large audience on the mobile side. The EA executive stated that the Playdemic team is highly experienced and they look forward to working with them.
Playdemic’s expertise in mobile games combines with EA’s industry-leading IP
The acquisition of Playdemic is part of EA’s mobile growth strategy focused on delivering exciting new experiences for EA’s network of nearly half a billion players around the world. Playdemic’s portfolio and talent will be a significant addition to EA’s mobile growth engine. The acquisition will add to EA’s mobile portfolio of more than 15 top live services across fast-growing genres, including lifestyle, casual, sports, and mid-core games.
Playdemic’s experienced executive team has worked together since 2014, with strong expertise in mobile games and a proven track record of success in clash games. Playdemic’s expertise in building mobile games beloved by players around the world, combined with EA’s industry-leading IP, presents opportunities to expand the clash mechanic to other franchises and for future growth in mobile experiences.
Andrew Wilson, CEO of Electronic Arts, made the following statement:
“Playdemic is a team of true innovators, and we’re thrilled to have them join the Electronic Arts family. In addition to the ongoing success of Golf Clash, the talent, technology, and expertise of Playdemic will be a powerful combination with our teams and IP at Electronic Arts. This is the next step building on our strategy to expand our sports portfolio and accelerate our growth in mobile to reach more players around the world with more great games and content.”
Paul Gouge, CEO of Playdemic, added the following comments:
“We founded Playdemic with a focus on creating highly engaging and innovative game experiences. Our success with Golf Clash has proven our approach and demonstrated the ability of our incredibly talented teams to develop and operate best-in-class mobile games. Joining EA, one of the most successful games companies in the world, is an important next step in our journey and we are excited to continue to develop both Golf Clash and new titles as part of the EA family.”