Enthusiast Gaming expands into casual games by acquiring Addicting Games

Enthusiast Gaming acquires Addicting Games, which has an innovative vision in casual games, for $34.4 million.
enthusiast gaming addicting games acquisition
Addicting Games will expand Enthusiast Gaming’s portfolio of casual games.

Enthusiast Gaming, a media and content platform that supports video game and esports fans to connect and interact, announced that it has acquired Addicting Games, which has an innovative vision in casual games, for approximately 34.4 million dollars.

It is stated that the agreement is about expanding the player community on casual games to have more monthly active users in the Z and Y generation demographics, as well as supporting Enthusiast Gaming’s acquisition and growth strategy.

Adrian Montgomery, CEO of Enthusiast Gaming, commented on the acquisition agreement:

“I’m thrilled to announce the acquisition of Addicting Games, a pioneer in casual gaming with nearly twenty years of experience building a loyal audience of gamers. Addicting Games integrates with existing advertising and subscription revenue streams and unlocks new streams such as in-game purchases and other affiliate-type deals. At the same time, our media platforms and influencers will expand the reach of Addicting Games’ current titles. I look forward to welcoming the Addicting Games team to the Enthusiast Gaming family.”

Founded in 2002, Addicting Games has supported popularizing casual online gaming by developing and distributing innovative games. Today, Addicting Games offers an extensive library of more than 1,500 games to nearly ten million monthly players. Addicting Games players spend more than 15 minutes per visit on average on games that cover action, sports, puzzles, and more. In addition, Addicting Games also offers subscriptions and in-app purchases for many of its features.

The sub-brands included in the $34.4 million purchase agreement are as follows:

  • Addicting Games (addictinggames.com)
  • Shockwave (shockwave.com)
  • TypeRacer (typeracer.com)
  • ioGames Space (iogames.space)
  • Little BIG Snake (littlebigsnake.com, iOS app, Android app)
  • Diep.io (diep.io, iOS app, Android app)
  • EV.io (ev.io, Windows, MacOS)
  • Mope.io (mope.io, iOS app, Android app)
  • MathGames (mathgames.com)

Addicting Games CEO and Co-Founder Bill Karamouzis adds the following comments:

“We’re excited to join the Enthusiast Gaming family. Combining Enthusiast Gaming’s scale and expertise with our properties and titles will increase engagement, drive new revenue opportunities, and provide the resources to develop new titles and fan experiences.”

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