European mobile market is growing and according to the popular analytics company Sensor Towers, the growth will continue. European mobile market is expected to reach $20.8 billion by 2022. That’s a high number, however, it’s almost $3 billion less than the previous forecast. In the next three years, user spending on the App Store will rise to $11.5 billion. That’s a 91.4 percent up from 2019’s $5 billion of revenue. On the other hand, Google Play revenue will increase by 78.8 percent from $5.2 billion in 2019 to $8.3 billion in 2022. The compound annual growth rate (CAGR) for the App Store is 24.2 percent while it’s 21.4 percent on Google Play.
What about downloads in the European mobile market?
Based on the same report, Europe is set to grow approximately 30.4 billion in 2022, that’s a 26.1 rise from 2019. App Store installs is expected to grow 23.4 percent from 2019 to 8 billion in 2020. Google Play will rise 18.2 percent to reach 20.8 billion in 2020. The reason behind this growth is coronavirus which made Europeans look for other sources of entertainment. In fact, mobile games were setting records back in March on the European mobile market. Overall, App Store downloads are expected to reach 8.5 billion in 2022 (previous forecast was 7.6 billion). Google Play is expected to grow to 21.9 billion (previous expectations were 22 billion). CAGR for the former is 7.5 percent while it’s 9.4 for iOS’s store.
Great Britain is projected to lead revenue growth for Europe with user spending reaching $3.7 billion by 2022. Germany follows with 3.4 billion while France comes in third place with $2.4 billion. All three countries are expected to make less from user spending in 2022 than previously forecast. Russia is expected to be the top country for downloads in the region with 6.6 billion new installs in 2022. At number two comes Turkey which is expected to reach 4.2 billion downloads in 2022. That is a 38.9 percent increase from 2019. Great Britain closes the top three with 2.7 billion downloads in 2022.
What did COVID-19 change?
COVID-19 (coronavirus) is forecast to decrease user spending in 2022 by more than $1 billion on both iOS and Android. Furthermore, downloads are expected to increase which might lead to an increase in ad revenue opportunities. To read more about the European mobile market forecast, you can read the detailed report by clicking here.