Right away after performance marketing specialist exmox announced the appointment of Caglar Eger as Chief Executive Officer, the Hamburg-based company is instantly setting its ambitious expansion plans into action by acquiring the online consumer platform empfohlen.de.
With the acquisition of empfohlen.de, exmox is significantly expanding its business model. empfohlen.de is one of Germany’s largest and widest-range platforms for paid online assignments with already almost 3 million product testers, who complete more than a quarter of a million tasks from the integrated companies every month.
exmox CEO and Head of Expansion Caglar Eger said:
“The acquisition of empfohlen.de is highly relevant for our growth strategy. We have gained more than 20 years of experience in the digital online market in one fell swoop! In the coming weeks and months, we will continue to massively drive the targeted company development, with further acquisitions playing a central role.”
Registered members can participate in online surveys, usability tests, product tests, as well as other activities via the platform and earn money independently. Companies, in return, can provide customer surveys, applications and products in order to generate new customers with personal and financial added value through an intelligent management guidance within the platform.
Alper Eger, founder and COO of exmox added:
“Due to his far-reaching expertise and long-standing international contacts, Caglar Eger has succeeded impressively in expanding our business area in a targeted and future-oriented manner right at the beginning of his tenure as CEO. The acquisition represents a major milestone in our expansion strategy. It allows us to offer our portfolio in an even more focused way to our dedicated partners.”
Manuel Tolle, the Founder of empfohlen.de also commented:
“Through the acquisition, the platform can continue to grow technically, build up sustainably and – due to exmox’s international distribution – be made available in additional countries in the future. In combination with the outstanding marketing experts at exmox and the smart technology of empfohlen.de, the goal of becoming one of the most influential online marketing agencies in Germany can be achieved.”
Future plans include further developing empfohlen.de with new content and functions, as well as integrating additional assignment models to address an expanded user and partnership base in order to scale the marketing of the platform worldwide.