Founded in 2015 by two Turkish entrepreneurs and growing rapidly, the Netherlands-based Azerion, an international gaming company, became a partner in 20% of the Dutch football club Fortuna Sittard, also owned by a Turkish person. This partnership not only provides capital to the football club but also stands out as a very important step for the future of digital football.
Azerion, which is especially known for its games called Habbo Hotel and Hotel Hideaway and is an expert in advertising technologies as well as digital games, transferred all these experiences to Fortuna Sittard, one of the first professional football club and 1st League teams in the Netherlands, with this cooperation, will always work to achieve both sports and corporate goals.
Joining forces born of high expectations
Işıtan Gün, who previously served as the Chief Executive Officer of Strategic Planning and Business Development at Galatasaray Sports Club, and has been the Owner and President of Fortuna Sittard since 2017, said in a statement: We are very happy and excited to be collaborating with a company that also has unprecedented expertise and knowledge in the field of advertising technologies. From the moment the foundations of our cooperation were laid, seeing how compatible the organizational and cultural structures of the two companies were, motivated us even more to achieve common goals.”
Underlining his excitement for cooperation from the first moment, Azerion Co-Founder and CEO Atilla Aytekin said in his statement;
“The warm welcome at our first meeting at the stadium made us feel at home. As football fans, we were very happy to see great similarities between this great club and Azerion. They have also formed a huge family with their own supporters, just like we did with our player base. We know how valuable it is to build such close relationships through our games like Hotel Hideaway. It is very important to us to invest in this great club where we share similar values. We believe this partnership is a very important step for the future of digital football.”
More than capital
Azerion will transfer valuable experience to Fortune Sittard not only in the capital but also in technology. Aiming to achieve healthy and successful commercial growth among football fans with this cooperation, Azerion will also work to make Fortune Sittard a stable player in the Dutch 1st League with its technology experiences. Atilla Aytekin, CEO of Azerion, said, “It is in our DNA to help companies grow. As Azerion, we have invested in more than 50 organizations so far, enabling them to grow their businesses. With our dominance in the digital world and our experience, we undoubtedly believe that we will achieve the same with Fortına Sittard. In addition, we will work to strengthen the interaction and family ties with the club’s fans by using fun and personalized tools such as gaming technologies.”
President of Fortuna Sittard, Işıtan Gün said, “While technology, innovation, and interaction with fans are rapidly gaining importance in the football world, I believe this cooperation will set a very good example in this respect.”