Today GameRefinery, a mobile game insight and analytics specialist announced its new interesting feature. Its called “Player Motivations and Archetypes”. So, what does this feature do? The new tool gives mobile game developers, investors, and marketers unparalleled insight into the different types of people that are playing mobile games. We think that this feature will help many mobile game companies with their campaigns and such.
It will help developers to deliver a better experience
According to GameRefinery, Player Motivations and Archetypes feature will give developers a better understanding of their player base. Therefore, this will help them to deliver a better experience than before. Developers can then identify specific game features across all App Store games that attract certain types of players/archetypes. Such as in-game design capabilities, brainteasers, treasure hunts, strategy, etc. The new tool will be added as an add-on to the platform, which you can check by clicking here.
Markus Råmark, Co-Founder and CEO at GameRefinery said the following in a blog post:
This level of insight into what motivates players and what they expect from a mobile game plays a crucial role in the decision-making process of a game publisher. Merging motivational insights with our existing data like game features and subgenres, will provide developers and publishers with a full and unique picture of a game’s DNA and potential.
How GameRefinery developed this feature?
The Finland-based insights company developed the feature by interviewing more than ten thousand gamers in different countries. After that, it linked the new data with the existing one, also, it applied data science and statistical modelling. The depth of insight generated means that GameRefinery can estimate which motivational drivers are behind a game’s specific performance and audience. To get a better idea about this interesting feature, let’s give an example. GameRefinery data suggests that Fortnite appeals more to “Thrill Seekers” and “Skill Masters” but it won’t appeal to people who are motivated by “thinking”.