The great esports company GameSquare is launching a new content creation studio, Fourth Frame. This new studio will produce content to be the gateway to its partners that aims to be a part of the gaming world.
Fourth Frame will assist the partners with creative content, including “creating premium long-form and short-form video content, curating and executing experiential in-person events, and conceptualizing digital products and experiences, such as designing AR and VR environments in the metaverse.”
As head of the studio, Fourth Frame will have Oluwafemi “Femi” Okusanya. Actor Jordan Fisher will join as an original IP advisor, and Mark Rasoul, former 100 Thieves head of marketing who join as a brand consultant.
“The gaming audience is a very diverse and the way they consume content is unlike any other audience. They consume on all different types of platforms — TikTok, Instagram, Twitter, YouTube, Facebook, Twitch. They usually have multiple streaming accounts. We wanted to create content that resonated with this audience across all platforms.”Oluwafemi “Femi” Okusanya, Head of Fourth Frame.
Iustin Kenna, CEO of GameSquare, added the following:
“We identified a gap in the market between high-end, strategic content production needs from brands and in-depth, in-house knowledge of how to stay relevant amongst hard-to-reach audiences such as gamers. Femi’s unique experience will enable him and the Fourth Frame Studios team to create bespoke programs for brands that can be distributed to every platform where the next generation of consumers are.”