Hyper-casual games are more popular now than ever. Mobile players around the world enjoy playing these kinds of games on the go. A new report from Sensor Towers proves that. The analytics company published a new list shows top 2019 new games by worldwide downloads. 16 of the top 20 new mobile games by downloads were hyper-casual last year. That’s not surprising, the popular genre games dominated 2018’s top new mobile games list.
77.6 percent of the games were hyper-casual
Based on Sensor Tower’s Store intelligence data, 77.6 percent of the 2019 top new mobile games by downloads were hyper-casual. The increased percentage in 2019 reflects a continuing shift in consumer tastes in mobile games and growing user acquisition spending among hyper-casual publishers. The leading studio was Good Job Games with four games on the list including the top one. Fun Race 3D was the most downloaded new game worldwide in 2019. The studio’s other titles in the list are Run Race 3D, Color Fill 3D, and Color Hole 3D. Furthermore, Good Job Games’ downloads made 23.8 percent of all installs. You can see the the full list below.
Sensor Towers talks about the subject and says:
The record-breaking shooter Call of Duty: Mobile may have managed to reach No. 2 on the ranking, but its 187.6 million downloads in 2019 were more than doubled by installs of the four top 20 games in Good Job Games’ repertoire. With the hyper-casual genre having demonstrated its growing share of first-time downloads, developers who favor the installs metric should be cognizant of trends within the category that may be winning over so many new players—thus helping to inform their own success.
Do you want to learn more about the genre?
If you haven’t heard of hypercasual games, you are probably unaware of the fact that you played them at some point in your life. What if I mention the likes of Pong, Flappy Bird, and Pac-Man? Those are hypercasual games. You played or heard these games at least once in your life so it is safe to say the “hypercasual” term is not new to the game industry. My colleague Caner talked about hyper-casual game in a very detailed yet simple way, you can read it here.