Player spending on Imposter-themed mobile games saw a 26-fold year-over-year increase in the US. According to Sensor Tower Store Intelligence data, the fastest growing game in this category in terms of revenue was Among Us, released by InnerSloth.
This analysis is powered by Sensor Tower Game Intelligence features, which can be divided into titles based on settings, art style, camera perspective, and theme. These tools provide publishers another powerful dataset to use in their analysis that provides a deeper look at the market and its competitors. They also work with Sensor Tower Game Taxonomy, which breaks down games into related genres and subgenres to support publishers to effectively identify key trends.
What are the most popular mobile game themes?
The Imposter theme saw the fastest growth of all themes, with player spending reaching $8.4 million in the US, up nearly 26x in the first half of 2021. The theme’s revenue was largely driven by Among Us, which accounted for 94.3 percent of player spending, followed by Wildlife Studios’ Suspects: Mystery Mansion. The second fastest-growing theme in terms of revenue during this period was “Fashion / Aesthetics / Hair”, with actor spending increasing by approximately 441% year on year to $169.5 million. The third theme in the ranking was “Animal-Insect”, whose revenue increased by approximately 439 percent year on year to $5.8 million.
The #1 theme for players to spend in the first half of 2021 was “Money / Treasure”, which includes games like Coin Master from Moon Active and Bingo Blitz from Playtika. The ranking was followed by “Empire Building” number 2 and “Tabletop” number 3.
Which art style do mobile gamers prefer?
Neon style, which includes games like Tiles Hop: EDM Rush from Amanotes and Bricks Breaker Quest from Mobirix, saw the fastest growth in player spend, up nearly 109 percent year-on-year to $7.3 million. It was followed by 3D Anime in 2nd place with $434.6 million, up 92.4% year-over-year, and Hyper-casual in 3rd place, with player spending, increasing 49.2% year-over-year to $20.5 million.
The top-grossing art style in the first half of 2021 was 2D Cartoon, which included titles such as Candy Crush Saga from King and Coin Master, earning a total of $6 billion. This was followed by 2D Realistic #2 and 3D Realistic #3.
Most preferred camera angles in mobile games
“Third Person,” which includes games like Garena Free Fire and Genshin Impact from MiHoYo, was ranked the #1 fastest-rising camera POV by player spend in the first half of 2021, with revenue increasing 27.5 percent year-over-year to $1 billion. “Dynamic” was the second fastest-growing camera POV, with revenue increasing 22.4 percent year on year to $1.2 billion, and “Isometric” increasing nearly 22 percent to $4.5 billion.
“Isometric”, which also includes games like Coin Master and Lords Mobile from IGG, was also #1 in terms of revenue, followed by “Side” at #2 and “Top Down” at #3.