According to a joint report by IAMAI, RedSeer and OnePlus, while casual games are the most popular genre in India, hardcore games generate four times more revenue and players.
According to Sensor Tower data, India is currently the world’s largest mobile game market in terms of total downloads, accounting for 12% of the world’s downloads on its own. According to the report titled “Building up the e-gaming ecosystem of India and the influence of smartphones” prepared by the India-based “Internet and Mobile Association of India” (IAMAI), the mobile game market, which is currently $1.8 billion in the country, will continue to grow by 2025. It is expected to increase at least threefold to around $6 to $7 billion. While casual games are the most popular game genre in India, hardcore games like Battlegrounds Mobile India and Free Fire have four times the revenue and player engagement.
In a survey of a group of 500 regular gamers, about 70% of respondents said they play 2-5 mobile games and spend around 230 Indian Rupees (Rs) per month on the games. It is predicted that this average expenditure may increase significantly until 2025. In addition, India, which has received a lot of investment in the mobile game industry, especially in the field of hardcore mobile games, is expected to create between 60 and 80,000 new job opportunities by 2025.
However, there are some issues that need to be resolved in the country and that make investors think. Ensuring sustainable growth, evaluating talented and promising potentials, regulating data protection law, and eliminating uncertainty about taxation are just some of them.
Considering the very high participation levels of hardcore players in the country, it is possible to say that players can spend in-game without hesitation. At the same time, the country tends to allocate a budget for high-end smartphones for gaming purposes. Data like this mean that India could be the land of new opportunities for investors and developers. Considering the global use of 5G, the Indian mobile gaming industry is expected to grow three times by 2025. Mobile device manufacturers also support the development of the hardcore game genre in the country, and they prefer to adapt the hardware in the devices they produce according to the needs of the mobile game industry.