Jackson Vaughan, Co-Founder and Managing Partner of Konvoy, shared with us the increasingly popular IP in the gaming industry and his analysis and insights on how it might take shape in the future.
According to Jackson Vaughan, there has been a drastic increase in IP holders leveraging video games to promote popular IP over the past couple of years. He states:
“Video games offer a completely new and engaging experience for fans of IP that have generally been consumed through watching (TV, movies) or reading (books, comics) which we believe will make video games the most attractive medium for IP in the future.”
Supporting this notion, Jackson gave examples from the new Pirates of the Caribbean content that has recently come to Sea of Thieves, and Niantic Games’ partnership with Hasbro to make an AR-based Transformers game. In addition, Jackson referred to Dark Horse Comics’ recent announcement of its new game and digital division, Dark Horse Games, but claimed that this is not a new trend. For example, Fortnite has been doing this for a while with external IP partnerships such as Avengers, John Wick, Rick and Morty, and many others.
Jackson Vaughan shares his insights on the subject as follows:
“While we firmly believe that video gaming is the most engaging entertainment medium for IP, this does not mean that other mediums (film, books) will die out. On the contrary, these mediums will continue to thrive and originate incredible stories and characters. Yet video gaming, through engaging and compelling gameplay, offers a completely different experience than movies or books lack.”
To sum up, he claims that video gaming has transitioned from one-time-sale and static experiences to the current state of live ops and on-demand updates. The amount of iterative flexibility in video gaming today is a perfect playground for IP to be creative and dynamic. This experience can also be personalized to specific users, which opens up a wide array of opportunities for IP owners.
“For example, there are “limited time modes” in video gaming that create finite and short-term experiences. From small scale (cosmetics) to large scale (full games), video games will continue to offer a medium that connects with existing fans and wins over new fans on completely new levels of engagement (and monetization). “