The first of the new video series named Career Stories is here! We’ve interviewed with Youssef Zerouali, Unity Marketing Developer at Voodoo.
Youssef Zerouali, Unity Marketing Developer at Voodoo, has mastered the craft of creating original musical tracks, for platforms such as TikTok, that drives players to download the company’s chart-topping titles. Youssef, also known by his stage name LeapPop, is both a musical artist and an experienced game designer who entered into playable advertising with Voodoo in 2019.
Youssef’s music is catchy and inspired by hip-hop, with toplines and rhythms that stick in your head; perfect for short, 30-second ads. The beats of the music are carefully crafted to fit with a game’s pace and fitting the action occurring on a user’s screen. Combining lyrical calls to action and discerning musical trends on social media platforms, Youssef has been able to drive users to engage with Voodoo’s titles in spaces previously inaccessible to mobile gaming.