ironSource, a business and app economics platform for app developers, recently announced that it would acquire mobile advertising company Tapjoy. This acquisition is expected to strengthen ironSource’s position in the market by creating various synergy areas. The company states that it has taken this step to offer its customers more advertising options, increase its reach, and generate higher profitability.
ironSource will finance the acquisition with cash directly from its balance sheet. In the statement made about Tapjoy, the company’s net income for 2021 was announced as 81 million dollars. Both sides expressed their satisfaction with the agreement and made various statements.
Omer Kaplan, CRO and Co-Founder of ironSource, said:
“Our platform-based approach to serving app developers means we’re able to plug in multiple strategic additions to our software platform to add more value for customers. This acquisition follows that strategy, ultimately allowing us to serve our customers in the most beneficial way possible, by growing our SDK footprint, improving our monetization capabilities, and positioning our platform as a deep and integral part of the in-app and in-game economy.”
Tapjoy CEO Jeff Drobick stated that he was happy to join ironSource and made the following comments:
“We are delighted to be joining ironSource, a leading business platform for app developers. Tapjoy’s technology powers monetization, user acquisition, and customer research for some of the world’s largest brands and app developers, with our SDK integrated on approximately 66,000 apps reaching over 1.6 billion monthly active users. As the App Economy continues to grow, we believe that ironSource is the ideal partner to further leverage our products and expertise for continued growth.”
ironSource is a leading business platform in app economics. Application developers use their platform to turn their applications into successful and open businesses. The company also offers services to increase business performance, profit from content, and increase user interactions with its unique software.