At the Mobidictum Business Network online event, which was held for the first time on May 8-9, we hosted Aykut Baştürk from ironSource, a very important company for mobile platforms, which focuses on the application economy, aims to develop technologies for monetization and distribution from applications. Aykut Baştürk talked about the growth loop for mobile games and how ironSource can help studios during this growth.
Baştürk talked about the 4 important steps of the growth loop, which games would be healthier for you to invest in, A/B tests, user acquisition (UA), how marketing, monetization and advertising processes should be analyzed and optimized.
You can watch Aykut Baştürk’s speech at the Mobidictum Business Network event in the video below.
About Mobidictum Business Network
The Mobidictum Business Network event is a series of events in which the mobile gaming news platform Mobidictum aims to bring together the leading companies of the gaming industry and Turkish game developers. In this series of events, we bring together expert speakers and various companies that can grow your business to expand the vision of the studios.
Mobidictum Business Network includes game developers, investors, game companies, and service providers. This event series, with hundreds of participants from brands, also includes one-on-one meetings that can create brand new opportunities for foreigners who want to be included in the Turkish game ecosystem and developers who want to go global.
Our next event, Mobidictum Business Network #2, will take place on 1-2-3 September.