ironSource strengthened the creative management tools of the Luna Labs division with the Luna Elements solution.
Luna Elements is a no-code interactive ad builder that allows developers to quickly create playable projects with no expertise or resources required. Building on thousands of creatives previously created using Luna, Elements optimizes in a gallery of playable templates that allow studios to instantly create and quickly test large volumes of high-quality interactive ads without using code. It builds on existing Luna tools, Luna Playable and Luna Replay, and integrates with already existing in-ad analytics and multi-network support.
“Playable ads are an integral part of developer success, but the associated time and resources required to implement this tactic have been a stumbling block for many,” said Adam Stevens, the vice president of Luna Labs.
ironSource co-founder and chief revenue officer Ömer Kaplan added:
“With the launch of Elements, we have eliminated the need to use code, enabling everyone on the team to create fast interactive ads, and further enhancing the studio’s ability to find a winning creative. At ironSource, we are committed to democratizing app development for everyone, regardless of resources or technical expertise. Elements’ launch is an important step in this journey as it will make it easier for game studios of all sizes to create world-class interactive ads.”
Besides, ironSource recently announced the launch of LiveGames, its new service for developers using the Supersonic streaming network for hyper-casual games.