Kwalee is one of the leading publishers and developers of the hyper-casual genre on mobile. The team developed many hit games such as the remotely developed Bake It. Back in April, the company collaborated with the no-code development platform Buildbox to host a hyper-casual game jam. Today, the United Kingdom-based company announced that it is partnering up with Buildbox. This new collaboration will offer ‘All in One’ solution for mobile game developers.
Kwalee will present the “missing link” for Buildbox developers
Both companies are aiming to provide the Buildbox community of creators an all-in-one solution when it comes to creating and publishing their games. Recently, the no-code platform is leaning heavily towards the hyper-casual genre as it makes rapid prototyping simple. Kwalee will present the “missing link” for Buildbox developers. This will give the chance for developers to focus on creating their game. The publishing company will take care of other aspects such as UA, monetization, and more. This long-term partnership will make Kwalee a Trusted Partner to this community. Furthermore, standout Buildbox creations could get a publishing deal very quickly from Kwalee.
Jonathan Zweig, CEO and President of AppOnboard, the parent company of Buildbox said the following about the partnership:
Our number one goal is to empower anyone who has an idea for a video game to bring their idea to life. while building a real business around it. While our flagship products, Buildbox and AppOnboard Studio power the creative pieces of the puzzle. We wanted to build a partnership with one of the leading global publishers, Kwalee, in order to go the next mile to help our community of nearly 1 million creators earn the spotlight on the app stores in order to support their businesses.
This is a huge win for the game developer community
That’s what Zweig said about the new partnership. Following up, David Darling CBE, CEO of Kwalee said:
When I started as a developer back in the 1980’s, the barrier to entry was high. I love how much this has changed, and that Buildbox is leading the way in empowering anybody with creativity to make great games and not have their imagination be held back by their coding knowledge. Having seen the games created by the Buildbox community in our recent game jam. It’s obvious that many of these ‘Boxers’ deserve to get their games played by a much wider audience and reap the rewards that come with it. We know that our skill in game design, user acquisition, marketing, monetisation and more will help these games reach their potential. We can’t wait to be talking about all the success stories that have come from this partnership.
From all of us at Mobidictum, congratulations to both companies on their new partnership.