The United Kingdom-based mobile game developer and publisher Kwalee reached a new milestone. The hypercasual studio developed Bake It which surpassed 10 million downloads in its first month! Also, the game entered top-5 lists on the App Store and Google Play in USA, UK, and more. Bake It launched globally on 28th April. What makes it special is that it’s Kwalee’s first published game with an entire team working remotely due to the ongoing pandemic.
Bake It launched in a perfect time
According to the press release we got from Kwalee, the release of the game was timed perfectly. Millions have reached for a mixing bowl to curb lockdown boredom. Google searches including the term ‘baking’ 170% higher than at the same time last year. Bake It replicates the experience digitally by having players shape, ice and decorate amazing cakes and other sweet treats, so they can hone their skills even when not in a physical kitchen. The game came out first on Kwalee’s signature ‘Creative Wednesdays’. It’s a weekly opportunity for Kwalee employees across all roles and experience levels to pitch and profit from their hypercasual game ideas.
Kwalee’s development team overcame many technical challenges to successfully release and scale the game under unfamiliar circumstances. It’s an ambitious title developed within a short time frame. The team used platforms such as Discord to communicate –Check our guide on how to set up a Discord server.
What Kwalee said about the milestone?
In the press release, David Darling, CEO of Kwalee said the following:
We’ve already reached 10 million downloads with Bake It is a source of great pride – especially given the circumstances under which we released it. Right from the first pitch, Bake It stood out as a game with great potential and we can’t wait to make good on that promise by celebrating many more download milestones for the game. The first successful remote release also gives us real confidence for the many games we’ve currently got in the works. It shouldn’t be long before we’re repeating this success with more remotely developed and published games!