Kwalee’s hypercasual games have exceeded 500 million downloads.
Recently, the studio opened a new office in China and a development arm in India. Right after that, 2020 obviously continues to be an important year for the company whose number of employees reached 100 this month.
Kwalee launched popular titles this year including Bake It, Line Up: Draw the Criminal, and Let’s Be Cops 3D. Among these games, Bake It, which achieved 10 million downloads in its first month, has reached 38 million downloads so far. Line Up: Draw the Criminal achieved 1.5 million downloads four days after launch. However, Draw It has the greatest numbers with 87 million downloads.
“Kwalee was founded with a belief in the power of digital distribution and great digital marketing to propel games to a massive global audience,” said Kwalee CEO David Darling.
“That’s not something that can be accomplished overnight, but achieving half a billion downloads by sticking to these principles is a very proud moment for all of us. Our approach to launching hit games is always being refined, we’re getting better all the time, and we’re already setting our sights on one billion.”