This week, a new report from mobile data analytics provider App Annie found that League of Legends: Wild Rift had exceeded $150 million in revenue in its first year on the market. Wild Rift is a mobile adaptation of Riot Games’ League of Legends brand. With the strength of the brand’s name, the mobile MOBA game has achieved great success.
Craig Chapple, Mobile Insights Strategist at Sensor Tower, says Wild Rift’s success is driven by revenue and its stance in the highly competitive mobile MOBA market.
On the subject, Chapple said in an interview with GameDaily:
“Tencent’s Honor of Kings recently surpassed $10 billion in lifetime player spending worldwide from the App Store and Google Play. Mobile Legends, meanwhile, has generated over $1 billion. While the US is Mobile Legends’ top market for revenue, it’s proven particularly popular across Southeast Asia.”
According to research, most of the top-performing mobile MOBA games come from Asian developers. Wild Rift is an exception in this regard. Riot is headquartered in the US and the game has found success in this market: According to data from App Annie, the US is one of the very high-yielding countries in Wild Rift revenue. Still, Wild Rift is generating revenue globally, while Asia is open so far. Search the most lucrative market.
Drawing attention to the success of the Wild Rift, Chapple continues:
“Even with a high profile launch in Western markets, China and Asia as a whole continue to hold the most lucrative potential for mobile MOBAs, as Wild Rift’s release there has proven. But it’s a tough space with a lot of competition, and as always, while it’s performing right now, staying there for the long-term alongside some of the world’s top mobile games will be its real test.”
According to the data in the report, Wild Rift derives most of its revenue from in-game cosmetic sales. It is also stated that the game is the second mobile MOBA game to reach the fastest milestone in the world. While Honor of Kings ranked first with a record time of 249 days, the game’s Western counterpart, Arena of Valor, reached the same point in 543 days. For Mobile Legends: Bang Bang, another competitor in the market, this period is 678 days.
Wild Rift follows in the footsteps of League of Legends, the previous PC version. The game does not currently have pay-to-win (a system where players have to spend money to get stronger). This situation will be pleasing to the players that although they do not have to spend money, they spend quite a lot for Wild Rift. We often see examples of Riot Games’ policies in which this policy earns him perfect money in his games.