Lighting the way for indies: Indieway starts on February, 25

by Berçem Sultan Kaya
Indieway

Turkish games & esports marketing network Vardiya launches online business development ecosystem for indies & investors February, 25.

Vardiya, a leading regional games, exports & event marketing network, has announced the launch of their new online business development ecosystem & monthly webinar series Indieway, due to start on 25th February 2021 at their portal

Indieway

Indieway will be held between February 25-26

In cooperation with Turkish universities, Turkish developer associations & Turkey’s leading major influencer team #kalkgel, Indieway offers a series of outlets for regional indies to develop business & promote their products to global professionals. 

The show offers international speaker webinars designated according to surveyed results among 3000+ game developers, an online B2B area where indies can meet investors and showcase their products, a digital expo section where sponsors & cooperators of the event can showcase their assets for a month to online visitors and ad areas with high relevant visibility for promotions.

Professional attendees can look forward to meet & communicate with Turkish indie scene, review games & game related applications currently in the making, develop business with local parties & attend interactive showcases where indies present their projects. 

Attend one on one meetings to share projects on Indieway

Indieway also offers a token based meeting system where investors & gaming professionals can meet potential partners one on one and evaluate further cooperation with indie teams.

Commenting on the announcement, Cevher Eryürek, project creator & director says:

“Turkish game development & indie scene has never been more vivid than it has last few years, and we’ve observed a need on the developer community to take it to the next level. Just listening to action plans is not enough for such a high potential developer community. They’re eager to produce, promote & learn consecutively. So we’ve created Indieway, where they can listen to global professionals sharing their secrets of the trade, and also meet the one on one to share their projects for commercial partnerships.

Also, games in the making can not be isolated from the influencer community anymore, since they’re one of the three vital tools in games marketing. Therefore we partnered with our sister company #kalkgel. #kalkgel influencers touch Turkish indie & developer teams due to the nature of their content channels directly and they also will support successful Indieway teams to promote their games to a wider audience. Indieway is another step within our business scope: Building bridges between continents & cultures.”

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