MAG Interactive wants to save the ocean through mobile games

Swedish word game specialist MAG Interactive has launched a series of environmentally focused events across its six games through its UN gaming initiative Playing For The Planet.
Mag Interactive Playing For Planet
Mag, participated in the social responsibility project on the protection of coral reefs in the oceans.

The purpose of the UN gaming initiative Playing For The Planet is to draw attention to the protection of the world’s oceans and coral reefs. MAG developed these events during the 2021 Green Game Jam, a workshop where game companies develop game ideas to support the environment. The UN plans to rally game companies around the idea of improving the world’s climate through gaming.

As part of its environmental responsibility project, MAG Interactive aims to eliminate or at least reduce the problem of ocean heat waves that threaten coral reefs, which is a very sensitive ecosystem. The company developed this project based on the UN-led Glowing Glowing Gone campaign. Wordzee, which will also run a special ocean quiz, is launching special ocean events on Ruzzle, Word Domination, WordBrain, WordBrain 2, and New QuizDuel.

Playing for Planet coral reef
Within the scope of the Playing4Planet movement, it is aimed to restrain the temperature fluctuations in the oceans.

Through the Glowing Glowing Gone website, players are asked to add their names to a petition for the protection of coral reefs or to donate some money to projects working to protect ocean health.

Daniel Hasselberg, CEO of MAG Interactive, used the following statements on the subject:

“Our goal is to create engaging content for our players while spreading an important message, that they have the power to help preserve the marine ecosystem.”

Leticia Carvalho, Head of the UN Environment Program for Marine and Freshwater, spoke about the project as follows:

“We couldn’t be more excited to join hands with MAG to help raise awareness and resources for the planet’s precious coral reefs. Gaming can be transformational in inspiring this learning and action journey.”

MAG’s ocean-themed events coincide with the launch of ‘Status of Coral Reefs of the World: 2020’, a comprehensive report on the state of the ocean’s coral reefs. This is the first of its kind in more than a decade.

Although the project is exemplary, the trend is expected to grow and reach new participants, given the work and power of the UN on this issue.

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