Mamboo Games opens applications for publishing mobile games to everyone

by Berçem Sultan Kaya
Mamboo Games publishing application

Mobile games publisher Mamboo Games has opened publishing applications to all developers. Developers partnering with Mamboo will get access to user acquisition systems and a dashboard that provides analytics on a range of metrics, including marketing costs.

Mamboo Games has already reached $1.5 million

Founded last year, Mamboo Games sold its minority stake to My.Games in October 2020. The publishing studio, which has generated $1.5 million in revenue since established, has now announced that it is opening applications for publishing mobile games to everyone.

“We are confident that we will be able to achieve better results, so we decided to begin accepting applications from all mobile developers on the market,CEO of Mamboo Games Ivan Leshkevich commented.

“Meanwhile, the response time of our specialists for each application is three hours at most thanks to the complete automation of application and feedback processes. We have already helped dozens of developers, and we are not planning to stop there.”

The publisher will offer its developers access to User Acquisition Systems. This allows developers to access a flexible dashboard that provides transparent analytics on key metrics, including distribution of marketing costs across platforms.

Besides, 60/40 profits distribution is possible, with 60% of the revenue remaining with the developer, and the publisher receiving 40%.

Mamboo Games has entered into dozens of exclusive agreements with studios since 2020. Billion Builders, one of the published projects, entered the top-50 list on iOS in August 2020 in the US and the top-10 list last December in China.

The game also reached $250,000 in monthly revenue in August 2020. Another successful example is the Volley Beans project, which reached 5 million installs two months after release.

MYGAMES, which acquired minority stakes from Mamboo in October 2020, announced the launch of its hyper-casual division, which offers publishing services for mobile games in the Hyper-Casual, Hybrid-Casual, and Idle genres. Mobile games account for the bulk of MY.GAMES revenues, reaching up to 75% of the company’s revenues in Q3 2020, with the US, Germany, and Japan being the main markets.

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