Kwalee is building on its hyper-casual by broadening to the casual and hybrid-casual side with the acquisition of Tictales, and the company announced that it has hired Callum Godfrey as the new head of casual mobile games at Kwalee. Godfrey has more than 20 years of experience and has worked on titles such as Call of Duty and Farm Heroes Saga in the past.
Callum comes with great experience working for several industry giants in the past such as King, Activision, EA, and Microsoft. Godfrey started his career as a producer at Codemasters and his path crossed for the first time with David Darling, CEO of Kwalee and Co-Founder of Codemasters back then.
Working on almost every platform and genre of franchises, the veteran is incredibly passionate about free-to-play casual mobile games and has much expertise in this field.
Callum made the following comments about his new role;
“The welcome I have had since joining Kwalee has been one of the warmest and most positive of my career. Everyone here is incredibly hungry to learn, lend a hand, push themselves beyond their comfort zones and to embrace change. Everything that’s said about the company culture at Kwalee, you can see lived by the team here day in and day out.”
When asked about his experience joining Kwalee and from his inception to the present, Callum replied with:
I’m really excited to join Kwalee for a huge number of reasons. Firstly, the success we’ve had in hypercasual is a testament to the company culture – it’s a bold, fast-paced and highly creative spirit where each of us is empowered to think outside the box and be entrepreneurial to find new ideas and opportunities, backed with the power of data to avoid taking risks that are unlikely to be a success.
Over the history of the company we’ve developed a first class marketing and data team, something that is fundamental to the success of any mobile game. I am excited to now help us take the great foundations we have and apply those skills in different new ways as we look at casual titles from both an internal development and publishing standpoint.