Miniclip enters into new partnerships to expand into the mobile game industry

Miniclip continues its global expansion with new business partners.
Miniclip partnerships
Miniclip announced new business partners.

Miniclip, which was founded in 2001 and is currently one of the largest gaming sites in the world, continues to grow. The Swiss-based company has business partners and offices all over the world. Miniclip, which maintains its leadership with the games it launches in browser and mobile, continues to acquire new business partners.

Miniclip forms two new partnerships

First, Miniclip’s new partner is Polish mobile game developer Byss Mobile. Miniclip announced that it wants to scale Nitro Jump Racing for mobile devices with its new partner in its partnership announcement. Nitro Jump Racing is a multiplayer racing game released in January 2021.

Nitro Jup Racing
Nitro Jump Racing has more than 500 thousand downloads on Google Play.

The competitive racing game can be considered a potentially successful game. With the partnership, it is aimed to increase the scale of the game, which has 500 thousand downloads. For this purpose, they will work with the developer company Byss Mobile, which was established in 2017 and currently consists of a team of 50 people.

Byss Mobile’s role will be responsible for scaling the title, long-term improvements, and post-launch support. Various new content will be added to Nitro Jump Racing, such as in-game events and cosmetics.

On the subject, Maciej Gąsiorowski, Head of Gaming at Byss Mobile, made the following statement:

“Our team has always been drawn to racing games, and Nitro Jump Racing was a perfect opportunity to explore the genre while flexing our creative muscles. After initial tests were positive, our talented 3D artists and designers were able to bring the toy RC car world of the game to life. We’re extremely excited for players to sample the many improvements that we and Miniclip have added to the game and look forward to growing the Nitro Jump community.”

Saad Choudri, CSO of Miniclip, said:

“We immediately recognised the great inherent quality of Nitro Jump Racing, which perfectly fit within our portfolio of fun and accessible titles. With Byss Mobile’s imaginative take on the racing genre, we are happy to provide our experience as a leader in sports and multiplayer titles on mobile to help it reach the next level of success. Byss Mobile will help us drive forward with our vision in unleashing the gamer in everyone.”

Another partnership was formed with the payment platform Coda Payments. The aim of the partnership is to increase the sales of 8 Ball Pool game globally. In this way, players will now be able to make in-game purchases using the Codashop platform.

8 Ball Pool
8 Ball Pool has been downloaded by more than 500 million users on Google Play.

Codashop includes many secure payment methods and is visited by approximately 90 million users every month. Serving in more than 40 countries, including the USA and Europe, the platform offers players safe and easy payments. 8 Ball Pool is played by approximately 800 million players around the world for an average of 260 hours each month. It is one of the leading products of Miniclip in terms of game position.

Philippe Limes, CEO of Coda Payments, commented on the partnership:

“What makes this partnership unique is Coda’s ability to offer 8 Ball Pool players the widest array of payment methods possible via Codashop. For us, it is one of the first titles available on Codashop in the US and Europe, where we have recently launched. We’re excited to welcome Miniclip to our growing list of worldwide partners.”

Saad Choudri, CSO of Miniclip, added:

“8 Ball Pool is a truly global title, attracting millions of players from around the world. It is therefore of great importance for us to offer our international community a diverse range of payment options that reflects local needs. We are excited to partner with Coda and build upon our existing success with their expert support.”

To celebrate the partnership announcement, Miniclip and Coda Payments launched in-game promotional events for 8 Pool Balls.

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