Mobile consumer spending hit $111 billion in 2020

consumer spending
Global consumer spending on mobile

According to the latest data published by Sensor Tower, consumer spending on mobile devices reached $111 billion in 2020.

Total revenue from Google Play and the App Store broke a record, up 30.2 percent from the previous year. When we look at the data on a store basis, we see that Apple’s showcase earned $72.3 billion, up 30.3 percent compared to the previous year. Meanwhile, the Android store grew by 30 percent to $38.6 billion.

Global consumer spending in mobile apps

TikTok was the most lucrative application in the App Store among non-game applications. The application grew 600 percent year-on-year, earning $ 1.2 billion on iOS.

Five mobile games revenue exceeded $1 billion

We announced that in 2020, when more than expected numbers were spoken, five mobile games generated more than $1 billion in revenue. The mobile games category peaked last year, with $79.5 billion in revenue in both stores globally, up 26 percent Y/Y. This figure represents 71.7 percent of all in-app spending, 65.8 percent of total iOS revenue and 82.6 percent of total Google Play revenue.

Global consumer spending in mobile games.

Users spend on the App Store, up 25.3 percent year on year to 47.6 billion. Published by Tencent, Honor of Kings became the highest grossing iOS game last year, with an increase of 47 percent on this platform, earning $2.5 billion. The game with the highest grossing on Google Play was Coin Master published by Moon Active. The game, whose revenue increased by 122 percent Y/Y, made $799 million in revenue. Overall spending on games on Google Play increased 27 percent Y/Y to $32 billion.

top mobile games revenue

First-time installs of mobile games reached 56.2 billion in 2020 across both marketplaces, surging nearly 33 percent Y/Y. It would not be wrong to say that the interest in mobile games suddenly increased in 2020. As a matter of fact, when we compare the growth rates of the last two years, we can see that the growth rate, which was 23 percent in the previous year, has clearly increased.

top mobile games downloads

Google Play downloads exceeding 46 billion account for approximately 82 percent of all game downloads. Garena Free Fire was the most downloaded mobile game on Google’s platform, with 254 million downloads. In the App Store, downloads increased by 9.8 percent annually to 10.1 billion. The most downloaded game on this platform was Among Us with 92.8 million downloads.

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