The games segment is the largest and most lucrative category of the mobile apps industry and generates around 60% of total app revenue. Within the segment advertising revenue breached the $100 million mark for the first time after experiencing significant year-over-year growth from 2020. According to data presented by Wette.de, advertising revenue is projected to reach $115 billion in 2021 after a 30.8% year-over-year increase.
Advertising revenue from mobile gaming apps grew by over 30%
The gaming industry is one of the fastest-growing industries around and benefited greatly from the lockdowns of 2020, seeing a significant spike in engagement. The gaming segment of the mobile apps industry has built on this momentum and is projected for significant growth in 2021 in three of its major revenue streams; Advertising, In-App Purchases and Paid App revenue.
The advertising revenue stream is projected for the highest growth in 2021 out of the three with an impressive 30.8% year-over-year growth, reaching $115 billion by the end of 2021 from just over $88 billion in 2020. This growth sees advertising revenue from mobile gaming apps cross an important milestone as it breaches the $100 billion mark for the first time. Advertising revenue is also projected to grow at a compound annual growth rate of 12.62% in the four-year period from 2021-2025, reaching an estimated $185 billion by the end of the forecast period.
In-app purchases are the most lucrative revenue stream for mobile gaming apps and are also projected to experience significant growth in 2021 albeit not at the same level as advertising revenue. The in-app purchases revenue stream is expected to record a 22.1% year-over-year growth in 2021, growing to an estimated $133 billion from just $109 billion in 2020.
Robert Pascual, an esports editor at Wette.de, commented:
“All of the gaming experienced an uptick from 2020 and mobile gaming apps inevitably flourished from lockdown conditions. The industry looks primed to build on this momentum and 2021’s numbers are early indications that the industry experienced more than just a fluke in 2020 and should be a force to be reckoned with in the coming years.”