AppsFlyer: Mobile games expanding into other ecosystems

AppsFlyer Director of Product Adam Smart and Deconstructor of Fun Founder Michail Katkoff talked about mobile gaming trends. We have compiled the key points of the speech for you!
AppsFlyer Mobile Gaming Trends 2022
We have compiled a detailed summary of the content published by AppsFlyer for you.

AppsFlyer Director of Product Adam Smart and Michail Katkoff, Founder of Savage Game Studios & Deconstructor of Fun touched on deep topics about the mobile gaming industry.

In the published content, many topics were mentioned, from Android privacy changes to the future of the blockchain. We have gathered the key points of Michael and Adam’s conversation in one article for you. Happy reading!

Critical changes in the mobile game industry

Apple’s radical privacy changes have put developers in a tough spot this year. At the same time, what challenges will these changes on the Android side bring with them in the rest of 2022?

Following the Apple privacy update, which gave developers a headache, it announced on Android that it would put developers in a difficult situation. Google reported that these changes aren’t expected anytime soon. But clearly, they will reflect on the industry’s ability to scale games.

Apart from that, some changes took place in the Chinese app market. Chinese authorities, which approved 45 new mobile game licenses in April, have introduced strict measures in the past 18 months. These measures include limiting gaming time for kids, tight privacy controls, and some ad-blocking terms. It is thought that these movements, which are expected to have an impact on the industry, in the long run, will increase competition in the rest of the market.

In addition, Michail and Adam draw attention to the interest of VCs in blockchain games and think that the purchases in the industry will not slow down.

Gateway from F2P to P2E via blockchain

Mentioning that free-to-play games are rapidly moving to the play-to-earn system, Adam and Michail said that everyone from Ubisoft to EA has switched to the play-to-earn system. Apart from these companies, they pointed out that many famous names were also jumped out to NFTs. In addition, they sought an answer to whether the play-to-earn system was a bubble about to burst.

As an example of these transitions, the duo cites Thetan Arena, a rebooted game, by switching from a F2P system to a play-to-earn system. Heroes Strike, the MOBA game developed by WolFun, recently left this name aside and switched to the play-to-earn system under Thetan Arena.

Blockchain can be a seductive concept, thanks to its earnings and popularity. However, it would help if you did not forget that unrest is inevitable where there is a multitude. The duo also mentioned that it requires enormous additional expense and effort for developers. Today, when many countries are facing an energy crisis, it is seen that the concerns about global energy consumption are increasing.

According to the duo, the industry is not ready for the sustainability of blockchain games. Blockchain games are still in the early stages. Costs, sustainability, and even the logistics required for gaming NFTs have challenges to overcome. However, Adam and Michail think blockchain technology will come up with many different use cases in the coming months.

What awaits mobile games in the future?

Michail and Adam ended their conversation with some quick thoughts on new strategies and approaches across the industry.

Year-over-year growth rates – AppsFlyer

The duo cited Supercell as an example of this approach, touching on the creation of new genres for audiences who are not already gaming. Thanks to companies like Supercell, the last twelve months have seen a massive increase in downloads of trivia apps (79%), puzzle apps (41%), and racing apps (39%).

They also mentioned the importance of the community. Communities of genres like MMORPG actively use platforms like Discord. In addition, mobile games are expanding into other ecosystems such as PC, console and even VR: many studios such as Gameloft and Plarium are doing good work in porting their games to multiple platforms. In addition, although the success of titles such as Fortnite and Genshin with the cross-platform model requires a large investment, it provides advantages at the same rate.

We would like to thank Michail and Adam for their comments and for addressing all these headlines. You can follow the AppsFlyer website for more detailed content.

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