It seems like non-video games related apps will regain ground once again. According to the popular analysis company Sensor Tower, the revenue share of gaming in the mobile market will shrink from sixty-six percent in 2019 to fifty-five percent in 2022. As we said, non-gaming apps will continue climbing as user spending increases in that period.
Mobile games will not stop
In three years, games are predicted to continue growing and to be the leading category for European user spending. Across both the App Store and Google Play, gross revenue for games is expected to hit 12.9 billion dollars in 2022, up from 72.8 percent from last year. On App Store, video games are expected to account 39% of all the revenue on the platform in 2022. On Google Play, things are different. Despite falling from 81% in 2019, games will make the majority of revenue which will reach 73% in 2022.
Sensor Tower’s projections forecast that gross App Store revenue will hit almost 12.6 billion dollars in Europe in the upcoming three years. That’s an increase of 109 percent over 2019’s total of 6 billion dollars. Meanwhile, Google Play is expected to reach 10.9 billion dollars in 2022, Which is u 109 percent from 2019.
Revenue growth will be led by Great Britain
Great Britain will be the leader when it comes to revenue growth in Europe. It’s expected to see an increase of 91 percent from 2019 and grow to 4.1 billion dollars in 2022. The second place is going for Germany which is anticipated to generate 3.7 billion dollars from user spending in 2022. France is projected to round out the top three with 2.6 billion dollars in 2022 which is 91.4 percent up from 2019. When it comes to mobile app downloads, Russia is predicted to lead the European charts with 6.2 billion installs in 2022. Turkey is expected to rank No. 2 with downloads growing 32.8 percent from 2019 to reach almost 4 billion in 2022. Closing the top three, Great Britain is estimated to reach 2.6 billion installs which are 19.4 percent up from last year.