Nefta, the Web3 technology platform, has announced a new partnership with VIKER, a blockchain gaming studio with a growing portfolio of Play-And-Earn mobile games. Nefta will provide its end-to-end Web3 technology to VIKER in order to facilitate deeper blockchain integration in its current and upcoming games.
Nefta will mint VIKER’s Genesis NFTs, and launch its marketplace. Each NFT will act as an earning multiplier, giving the user instant utility. The first wave of games where players will be able to access the NFTs include SOLITAIRE, BALLS KING, and WHO WANTS TO BE A MILLIONAIRE. Built on Polygon, an Ethereum-based platform, VIKER, and Nefta will take advantage of the proof-of-stake chain to increase transaction speed.
Geeshan Willink, CEO and Co-Founder of Nefta, said,
“The team at VIKER is poised to make huge strides in the Web3 gaming space. They have already made some beautifully crafted games that are ripe for Web3 integration. We’re excited by this partnership because we’re scaling their gaming audience, introducing the ability to onboard Web3 gaming guilds and partner ecosystems. In addition, with the introduction of the Nefta AdSDK, we will enable VIKER to increase the LTV of web3 users.”
Ben Cusack, Founder of VIKER, added,
“We started VIKER with the ambitious goal of bringing Play-and-Earn to one billion players and rewarding them for spending time in-game. We wanted to streamline game development while maintaining a high-quality output. With Nefta’s end-to-end blockchain solution, we will continue to bring the best Play-and-Earn games to players, while offering high-caliber, worthwhile rewards.
We’ve grown VIKER to the point of achieving over 80 million downloads across all our games, in over 100 countries. With this new partnership, we can bring more fun and rewarding game experiences to an even bigger audience, democratizing access to crypto in the process.”
VIKER is a London-based studio and boasts a growing portfolio of casual mobile games which are fully built into the blockchain, meaning that players can earn cryptocurrency while playing their favorite games. The company has recently completed its latest round of investments bringing the total raised to date to $4.1 million led by Animoca Brands, with participation from Initial Capital and IVC.