NetEase is one of the top publishers in the mobile games industry. In fact, it was the second highest-earning mobile games publisher in 2020 according to App Annie’s report back in March 2020. Today, the Chinese giant announced that it is collaborating with Warner Bros. Interactive to develop a new mobile game. The new project is a licensed game based on the iconic trilogy of J.R.R Tolkein’s books. Furthermore, the new mobile game is The Lord of the Rings: Rise to War. The game is set in the Third Age of Middle-earth. Also, it will be faithful to the original trilogy’s characters and world.
Netease: We are thrilled to work with Warner Bros. Interactive again
In a new press release, William Ding, founder and CEO of NetEase said the following :
The Lord of the Rings is one of the most influential and celebrated literary works in the world. We are thrilled to be able to work with Warner Bros. Interactive Entertainment again to deliver another exciting game for global players. With our deep mobile game development experience, world class R&D team and increasing success in the most established mobile game markets in the world, we are confident we can bring these vibrant characters and spirited world of Middle-earth to life, and impress global fans with an inspiring new way to enjoy The Lord of the Rings.
Commenting on the new strategic partnership, David Haddad, President, Warner Bros. Interactive Entertainment said the following:
With NetEase, we have an excellent partner for The Lord of the Rings: Rise to War bringing gamers the mobile experience in this rich universe they are looking for. This adaptation will unlock new opportunities for players to explore the iconic settings and characters of Middle-earth while utilizing their strategic skills in battle.
The Chinese publisher has a strong pipeline of games
Back in May, NetEase shared its Q1 2020 financial results and talked about its thrilling titles” planned for launch in the coming months. Some of these games are Fantasy Westward Journey H5, King of Hunters, PES Club Manager. Also, there is more titles like Harry Potter: Magic Awakened, Ghost World Chronicle, Revelation mobile game, Diablo Immortal, and more. We at Mobidictum are looking forward to the new game!