NIKE acquires RTFKT to extend its digital footprint and capabilities

With this acquisition, NIKE’s digital transformation will be accelerated.
nike acquires rtfkt
NIKE announced the acquisition of RTFKT.

NIKE, one of the most popular sports brands, announced that it has acquired RTFKT. As the company states, the terms of the deal will not be disclosed.

RTKFT is one of the leading brands that leverages cutting-edge innovation to deliver next-generation collectibles that merge culture and gaming. Founded in 2020, by Benoit Pagotto, Chris Le and Steven Vasilev, RTFKT redefines the boundaries of physical and digital value to serve its broad community of creators. This dedicated team leverages the latest in-game engines, NFTs, blockchain authentication, and augmented reality to create one-of-a-kind virtual products and experiences.

John Donahoe, President and CEO of NIKE said the following about the acquisition:

“This acquisition is another step that accelerates NIKE’s digital transformation and allows us to serve athletes and creators at the intersection of sport, creativity, gaming, and culture. We’re acquiring a very talented team of creators with an authentic and connected brand. Our plan is to invest in the RTFKT brand, serve and grow their innovative and creative community and extend NIKE’s digital footprint and capabilities.”

John Donahoe, President and CEO of NIKE

Benoit Pagotto, Co-Founder of RTFKT added:

“This is a unique opportunity to build the RTFKT brand and we are excited to benefit from NIKE’s foundational strength and expertise to build the communities we love. NIKE is the only brand in the world that shares the deep passion we all have for innovation, creativity, and community, and we’re excited to grow our brand which was fully formed in the metaverse.”

Benoit Pagotto, Co-Founder of RTFKT
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