The tour, attended by Eric Seufert (Heracles Media Analyst and Strategy Consultant), Anton Gauffin (Founder and CEO of Huuuge Games), Christian Calderon (Founder and CEO of Gamejam), and Lior Shiff (Founder and CEO of Tripledot Studios), was led by Play Ventures, as it was last year. The company announced that Noam Yasour has joined the Advisory Board with the investment.
Yasour, who started working at Twitter in 2016, started the company as EMEA Managing Director. He has been working as the Global Managing Director of the Publishing Platform from March 2020 to the present. Yasour, a member of the Young Presidents’ Organization, has been supporting projects such as Rasa.ai, Pragma.ai, and XED Beverages for 5 years as an Angel Investor and Consultant.
The company describes this investment as a step towards making a new model a reality. In addition, Odeeo, which aims to offer new product features and best-in-class sound technologies to its customers, states that they will focus on pushing the limits of sound.
Trying to provide user-friendly advertising in a large industry, such as in-game advertising, the company will enable brands and studios to use audio ads with visual elements within the game. Stating that audio ads do not disrupt gameplay, the company allows brands to reach more than one-third of the world through its channels.