Pangle announces Google AdMob bidding partnership

App publishers on Google AdMob can access Pangle’s exclusive TikTok for Business ad now.
Pangle's Google Admob partnership announcement image

Pangle announced that it has joined Google AdMob as a bidding partner. This means mobile app developers and publishers can use Pangle to boost their revenue with exclusive ad demand from TikTok for Business advertisers via Google AdMob.

Pangle‘s existing partners include MAX, ironSource, DT FairBid, Appodeal, AdMost, Nimbus, TradPlus, and TopOn, and Google AdMob is the latest addition to the bunch.

Pangle passed the beta period successfully and the product integration is now available to all app publishers. Mobile publishers and developers can now integrate Pangle with Google AdMob and show ads in non-intrusive formats, including banner ads, interstitial ads, and rewarded video ads. The latter ad type allows app users to watch an ad in return for in-app rewards.

Leon Zhong, Head of Business Development at Pangle shared the following in regard to this new partnership:

“Pangle’s partnership with Google AdMob gives mobile app publishers the ability to maximize revenue streams with access to a trusted ad network with exclusive ad demand from TikTok for business. App developers using Google AdMob can benefit from Pangle’s strong monetization performance in emerging markets around the world.”

Select mobile publishers have been using Pangle’s service via AdMob during the SDK’s beta period and they’ve been impressed by the results. Celia Wang, Monetization Manager at Adaric Music was one of the testers and said:

“Adaric experienced great performance results in AdMob mediation through Pangle bidding with an exceptionally high fill rate and eCPM. As well as ensuring a higher ARPU, the convenience of the bidding mode also saved us a lot of time with coding and configuration, and integrating the SDK was a seamless process.

“Adaric is delighted to be working with both Pangle and Google AdMob as a trusted partner.”

If you’re an app developer or a publisher and interested, you can integrate the Pangle SDK by logging into your Google AdMob account and following the instructions below:

Pangle also listened to user and customer feedback and updated itself to make ad decisions around management, monetization, and optimization even easier.

Pangle’s official press statement says: “The latest additions to the platform include a new streamlined sign-up process, faster transitions from creating to testing ads, enhanced brand safety controls, and an improved reporting system, all of which are available in all markets where Pangle operates.”

Pangle’s mixed and diverse network of global applications makes it easy for advertisers to reach audiences in 36 markets through automated, high-performing campaigns that drive genuine business results.

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