Playrix has invested in mobile games publisher AppQuantum, marking its first investment in an independent publisher. Playrix and AppQuantum will work together in marketing, analytics, and production. AppQuantum will remain independent following the investment.
“Even without Playrix’s gaming and marketing expertise, AppQuantum’s published games had shown significant results. However, the company had been unable to reach its full potential.”Evgeny Maurus, AppQuantum Founder
AppQuantum is famous for its titles like Evil Clicker, Idle City Lighter, Dragon Champions, and Gold and Goblins. The company is a regular occupier of top charts and one of the most profitable indie mobile game publishers in the market.
“AppQuantum is one of the strongest mobile game publishers in the world with unique expertise in hybrid games (games with a combination of in-app and advertising monetisation). I hope that our cooperation will help them further reinforce their position and continue their impressive growth.”Dmitry Bukhman, Playrix Co-Founder.
From now on, AppQuantum aims to replicate the success of its idle games in other genres.