Product Madness acquires Playsoft

Product Madness strengthens its long-term growth strategy by acquiring Playsoft.
product madness playsoft acquisition
Product Madness strengthens its long-term growth strategy by acquiring Playsoft.

London-based mobile game studio Product Madness has announced that it has acquired Poland-based Playsoft. The value of this acquisition deal, which is part of Product Madness’ long-term growth strategy, has not yet been disclosed.

Product Madness rolled up its sleeves earlier this year to acquire Playsoft. The Playsoft team has managed to double its team since the first announcements and the first step towards this acquisition. According to the official statements, Playsoft founders Nicolas Bensignor and Pierre Oliver Monteil will remain at the helm of the company.

Playsoft, founded in Gdańsk, Poland, started its first activities in the game industry in 2004. To date, it has developed more than 50 games for the leading publishers of the gaming industry. These games also include popular titles like Nickelodeon Super Brawl and Vineyard Valley.

On the other hand, Product Madness is a London-based mobile game development studio that has managed to stand out in the gaming industry with its digital gambling games that include comprehensive social features. It’s also the firm behind titles like Heart of Vegas, Cashman Casino, Lightning Link, and FaFaFa Gold.

Yoav Ecker, Managing Director of Product Madness, made the following comments following this acquisition:

“Playsoft has an enviable track record of developing top-grossing, player-centric mobile games and a strong reputation for creativity and innovation, making it an ideal choice for Product Madness. In addition to our focus on sustainable organic growth in our current product line, the impressive studio will allow us to further expand and diversify our game line as we continue to evolve and deepen access to development capability at another top European gaming hub.”

Playsoft CEO and Co-Founder Nicolas Bensignor added the following sentences:

“The company’s ambitious strategy, global scale, and strong marketing and investment capabilities will enable us to accelerate our delivery capabilities and product design, as well as develop best-in-class, player-driven games. We look forward to realizing the full potential of this highly synergetic new partnership.”

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