Sanlo, the financial operating system that helps game and app developers scale, has announced a new partnership with gaming influencer marketing company, GameInfluencer. GameInfluencer develops and executes innovative and creative influencer marketing campaigns for gaming companies that reach global audiences across platforms and mediums.
The duo stated that while gaming has blossomed in recent years, developers have struggled with increasing costs of user acquisition due to multiple reasons, including the depreciation of Apple’s Identifier for Advertisers (IDFA). Paid user acquisition is vital to any game’s success, but the funding part of these crucial marketing campaigns can be challenging.
Through this partnership, Sanlo aims to give all gaming companies and developers partnered with GameInfluencer to financing options on a transparent basis and accessible via GameInfluencer’s platform. The company noted that both existing and prospective GameInfluencer clients can take advantage of this partnership, which will strengthen ongoing campaigns and catalyze the success of those to come.
Olya Caliujnaia, CEO and Co-Founder of Sanlo, commented on the partnership:
“We’re delighted to announce this partnership with GameInfluencer, as it represents a new avenue for enhancing the impact of marketing campaigns for game developers, allowing them to access capital that grants them the ability to maximize the effectiveness of influencer partnerships. The power of influencers in the game industry is growing, and we’re excited to position ourselves as an enabler of this growth through our equity-free and transparent financing options.”
Benedikt Seitz, CEO of GameInfluencer, added the following thoughts:
“The partnership with Sanlo is an exciting next step for us, and we truly believe this will be a game-changer for many brands and developers out there who are seeking financial support to create successful influencer marketing campaigns. We are happy to provide an opportunity for more companies to step into influencer marketing and grow their player bases.”
Sanlo and GameInfluencer indicated that influencer marketing is a growing opportunity in the game industry, with nearly one in ten adults globally following a gaming influencer in 2021. Influencer marketing has rocketed to a $16.4 billion valuation in 2022, up from $9.7 billion in 2020.