Sensor Tower report reveals mobile game market data for the US

The mobile game market data from 2017 to 2020 was analyzed.
Sensor Tower Store Intelligence
Sensor Tower Store Intelligence

According to Sensor Tower Store Intelligence data, the top 100 games on mobile gaming charts in the US accounted for 64.4% of all player spending worldwide in 2020. This rate represents a 4.6% decrease in revenue share since 2017.

In this analysis by Sensor Tower, you can examine the data about how player spending is divided among the top 1000 games and data on both the US and world mobile games market from 2017 to 2020. According to this data,

  • The revenue share of the top 100 mobile games in the US has fallen over the past four years, with player spending rising more than 35% between 2019 and 2020 to $14.4 billion.
  • Based on player spending, total revenue grew 41.2% year-over-year to $3 billion in 2020, with games ranked 101 to 200. In games ranked between 201 and 300, it was seen that player spending increased by 45.5% to $1.4 billion in 2020, and the total revenue share increased by 0.3 points to 6.2%.
  • For the 10 top-grossing mobile games in the US, player spending rose 27.2% year-over-year to $4.2 billion in 2020, while their overall revenue share fell 1.6 percentage points to 8.7%. These values represent a significant drop from 2017 when the top 10 grossing mobile games accounted for 25.2% of all player spend.
U.S. mobile game revenue growth
U.S. mobile game revenue growth from 2019-2020 by rank

Data on the global mobile game market

  • Worldwide market growth for the 100 top-grossing mobile games was slower than in the US, with top mobile games raising $42.7 billion, up 29% year-over-year.
  • The top 100 accounted for 53.5% of global player spend in 2020. While this rate showed an increase of approximately 1 point compared to 2019, it was also lower than the rate of 56% in 2017.
  • For the top 10 highest-grossing mobile games worldwide, gamer spending rose nearly 34% year-over-year to $13.7 billion, with top games increasing their revenue share by just 1% to 17.2% of total player spending. However, this is below a revenue share of 20.4% in 2017.
Worldwide mobile game revenue growth
Worldwide mobile game revenue growth from 2019-2020 by rank

This analysis by Sensor Tower shows that the mobile gaming market is growing for everyone, not just the world’s top players. You can visit this site to review the full report.

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