Simulation games showed the most growth in player spending

by Berçem Sultan Kaya

Simulation among mobile games genres showed the most growth in player spending in 2020. Much of the growth was provided by Roblox from Roblox Corporation and Township from Playrix.

The largest simulation subgenre was sandbox

According to Sensor Tower, player spending in simulation genre mobile games in the US grew by 61.8 percent year-on-year, having generated $2 billion.

The largest simulation subgenre for player spending was sandbox, which generated more than $936 million, up 86.2 percent Y/Y. Roblox from Roblox Corporation was the primary source behind the impressive growth, as the game grossed $746.4 million in the US last year.

The second fastest-growing genre by revenue in 2020 was casino, which increased by approximately 49 percent Y/Y to $4.5 billion. Lifestyle, meanwhile, ranked No. 3 for growth, with player spending rising by 47.5 percent Y/Y to $770.5 million.

On the other hand, the casino genre, which includes titles such as Coin Master from Moon Active and Blackout Bingo from Big Run Studios, came out on top for downloads. With installs increasing by 27.5 percent Y/Y in 2020, the casino genre racked up 163 million downloads in the US. The top Casino subgenre for downloads was Slots, which rose by 4.3 percent Y/Y to approximately 79 million installs.

The second fastest-growing genre by downloads was puzzle, with installs increasing 19.5 percent Y/Y to 503 million, while the Simulation genre ranked No. 3, with downloads up nearly 11.2 percent Y/Y to 238.5 million.

Surprisingly, in the US, the hypercasual genre saw a decline of 12.3 percent when it came to downloads, with its top 100 titles picking up 781.2 million installs. Despite a decline in installs, hypercasual is still the largest genre by downloads in 2020. Puzzle ranked No. 2 for installs, while Arcade rounded out the top three with 316.8 million.

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