Superbloom raises $3 million to develop its first mobile game for women

“Women deserve games that are designed with their interests in mind,” says Emily Yim.
superbloom seed round
The company is founded to supply mobile games for women.

The underrepresentation of women in the game industry has been the subject of discussion for a while. A new studio, Superbloom, emerged from scratch and raised $3 million in funds to address this issue.

The Seed Round funding was led by Bitkraft Ventures and participated by 1Up Ventures and Joakim Achrén Syndicate, and the New York-based mobile game company is content with the results.

Emily Yim and Ksusha Zito founded Superbloom. They founded the studio with women in their minds, and they intend to develop casual lifestyle games which feature “lifestyle content” that will tap into the “diverse interests of women.”

Superbloom will use the funding to develop its first title and scale its core team to welcome engineers and designers to support this effort. The studio will innovate its games with a creator economy and real-life-like interactions through social connections.

“Women deserve games that are designed with their interests in mind. Although the core demographic of lifestyle games are largely Millennial and Gen X women, the same demographic isn’t seen in the makeup of the studios,”

Emily Yim.

Bitkraft Ventures associate Faye Maidment added:

“Lifestyle gaming, which has powered some massive exits, is experiencing an evolution which will be largely ushered in by introducing fresh and relevant gameplay to the largely underserved female audience. We are excited to support a dynamic female founder duo with deep genre knowledge and the triple threat of design, tech, and live ops expertise.”

The company has plans to hire up to 12 more staff over the next 18 months and finalize its first title.

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