Tappx, the AdTech firm focused on mobile digital ad solutions, has announced the launch of a new brand named Techsoulogy. Reportedly, this new entity will “Combine the latest technology with a human approach and a constant exploration of knowledge in order to shape the media landscape.”
The company stated that Techsoulogy will bring together a broad portfolio of companies powering solutions for digital advertising, video content, mobile apps, and gaming across mobile, desktop, and CTV platforms. Techsoulogy’s brand portfolio covers five brands: Tappx, Taproom, PlayOnContent, Contextualize-It, and Avodly.
Daniel Reina, CEO at Techsoulogy and Founder of Tappx, commented:
“We believe this new brand architecture is an ideal model for our diverse companies, providing a common thread between them and creating a framework for us to keep growing and moving into new product categories. Tappx has been the engine behind this expansion, consistently growing in revenue and headcount even through challenging economic conditions, but it’s time for it to be part of something bigger.”
Fernando Saiz Camarero, CMO at Techsoulogy, added:
“This has been an extensive project that began in mid-2021 when we asked our customers and partners what they value about us. We discovered that alongside our advanced technology, we’re best known for the quality of our people, ways of working, and culture. The team is our most powerful asset, and so we came up with the name Techsoulogy to encapsulate themes of technology, humanity, and knowledge. As Techsoulogy, we will constantly explore, learn and improve to achieve more together than we ever could apart.”
Tappx is celebrating its 9th anniversary, showing rapid growth since 2013 to reach 70 staff, and is forecast to surpass €20 million in revenue this year. The company will now become part of the Techsoulogy brand while retaining its name and market position.