Azerion, the digital entertainment and media platform behind popular online games Habbo and Hotel Hideaway, has included Teletubbies in the metaverse to celebrate the brand’s 25th anniversary in 2022. As part of the new partnership between Azerion and WildBrain, Teletubbies virtual products will be launched at Habbo and Hotel Hideaway.
Products available for purchase with virtual currency include Teletubbies-branded avatar onesies based on Dipsy, Tinky Winky, Laa-Laa, and Po, as well as custom furniture, including the Tubby Toaster, Custard Machine, and Noo-Noo the vacuum cleaner, for players to decorate their rooms in the game.
Established in 2000 by Finnish company Sulake as the first metaverse of its kind, Habbo is a user-generated virtual world and social gaming platform with a distinctive pixel-art style, available across nine language communities and attracting young adults (Gen-Z/Y) from over 150 countries. Hotel Hideaway is from the same makers and offers a 3D role-playing experience with seamlessly integrated creative events, full of opportunities to meet, create and share.
The Teletubbies brand partnership and launch is managed by Bare Tree Media, a leader in digital engagement for brands and the global digital licensee of Teletubbies, in collaboration with WildBrain’s leading licensing agency WildBrain CPLG. Madelon Smittenaar, Azerion Business Development Manager, said:
“We’re excited to work together with Bare Tree Media and WildBrain CPLG on welcoming the iconic Teletubbies into our virtual worlds. This partnership demonstrates the many possibilities when it comes to brand partnerships and immersive experiences in this space. The values the Teletubbies embody will really resonate with the diverse and inclusive communities of Habbo and Hotel Hideaway.”
Robert Ferrari, President of Bare Tree Media, added:
“We’re thrilled to bring the Teletubbies into the metaverse in the form of virtual goods for avatars and virtual spaces within Habbo and Hotel Hideaway. The nostalgia that the Teletubbies evoke as true pop culture icons is a perfect fit for the game demographics, and we look forward to furthering releases throughout 2022.”
Finally, Jasen Wright, Vice President of North America at WildBrain CPLG, said:
“This is our first venture into the metaverse with the Teletubbies, and we’re excited to see how Gen Z fans engage with the brand in a new and unique way. This is just the start of our Teletubbies 25th-anniversary celebrations with a raft of new partners and executions expected next year that will continue to bring the beloved brand to life for fans.”
Teletubbies is getting ready to make a new entrance to the game world with a legendary product and nostalgic atmosphere. The project, which is planned to produce more content for its fans with Metaverse, is already exciting the series’ fans.