Tempr has received a $5 million investment from retargeting and cross-promotion platform Adikteev for a forecasting and automation platform that aims to reshape how mobile marketers acquire users.
Tempr is a software company that helps mobile advertisers realize the full potential of their user acquisition operations and maximize their return. The platform combines AI technology with application programming interfaces (APIs) that collect and pull data from customers’ mobile advertising partners to develop highly accurate revenue forecasts.
The company said that even though it’s only been a few months since its launch, app developers’ interest in Tempr’s talent has increased.
“We share their vision”
These estimates help advertisers optimize their partners’ budgets, bids, and creatives. It eliminates manual processes by sending them all directly to various marketing channels with a single click.
Adikteev CEO Xavier Mariani expressed the following in his statement;
“We are very excited to invest in Tempr. We have been very impressed by the achievements of the team and we share their vision of providing leading app developers with sophisticated predictive technologies. With the recent changes within the mobile advertising ecosystem, it’s becoming more challenging for publishers to grow and scale UA budgets profitably.”
The funding will allow the company to expand into North America, grow the team with experts, increase efficiency in developing public APIs, and advance technology.
“Tempr provides a data-driven approach to solve that issue by predicting performance across different campaigns and channels. We think that the time to market couldn’t be better and we want to support the further acceleration of their growth by providing financial resources and access to our extensive client portfolio.”Xavier Mariani – CEO (Adikteev)
Adikteev offers a variety of services for performance-oriented app marketers. It helps the world’s top-spending app publishers increase retention and revenue. Companies like Twitch, Mattel, IQ option, and Vivino work with Adikteev to deliver strategies, ads, and algorithms at scale.